It is not a new practice for Apple to include a free gift card with some purchases; for instance, the company does this in conjunction with its back-to-school sales.
The rumors about the next Apple TV include a new A14 Bionic chip and additional RAM, both of which are expected to increase the responsiveness of video games.
When making a purchase, consumers have the option of selecting either the Apple TV HD or the Apple TV 4K. Afterward, the free gift card can be used to make more purchases from Apple at a later time.