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Sony Comments On Activision Blizzard Acquisition

Sony Comments On Activision Blizzard Acquisition

Sony Comments On Activision Blizzard Acquisition

That is in line with the corporation’s formal response to inquiries from Brazil’s regulatory body, which, like many other regions, is presently examining the proposed deal for approval. Resetera was the first to notice this response from the company.

The Brazilian government has made Sony’s answers to a number of inquiries concerning the planned acquisition available in full, along with those from other businesses like Ubisoft, Amazon, and Google.

According to VGC’s transcription of Sony’s response, the Brazilian regulator is primarily informed about the state of triple-A game development at the moment. But significant chunks show how much value the PlayStation company places on the Call of Duty series, which it claims “influences users’ system decision.”

The firm stated that a 2019 survey found that “The relevance of Call of Duty to entertainment, in general, is indescribable.” “The brand joined entertainment heavyweights like Star Wars, Game of Thrones, Harry Potter, and Lord of the Rings in the top 10 entertainment brands among fans as the sole video game IP.

Call of Duty is so well-liked that it affects consumers’ console preferences, and its fan base is so strong that even a rival with the resources to create a comparable game would not be able to compete.

Sony continued by outlining the substantial resources Activision devotes to Call of Duty as the main factor in its belief that a rival FPS series is unlikely to emerge.

Every yearly Call of Duty release requires three to five years to produce. This translates to an annual investment of hundreds of millions of dollars given Activision only releases one Call of Duty game every year,” it said.

“Around 1,200 individuals are involved in the development of each edition, while another 1,500 are involved in publication and distribution. As a result, Call of Duty alone employs more developers than the majority of game publishers do across their entire development slate, including AAA studios.

Activision likely anticipates Call of Duty to continue growing in popularity in the future, as seen by their intentions to hire 2,000 more developers by 2021.

No other developer can invest the same amount of time, money, and knowledge into game production. Even if they could Call of Duty is too well-established for any competitor, no matter how relevant, to overtake it.

Sony went on to say that Call of Duty “is overwhelmingly the best-selling game” for its genre and has been the top-selling game for practically every year for the previous ten years.

It basically defines the genre of first-person shooter games and is synonymous with them, according to the statement. This is further supported by player interaction on social media: Call of Duty has more than 24 million Facebook fans, compared to Battlefield’s 7 million, and more than 12 million Instagram followers, as opposed to Battlefield’s 2 million.

“Players would be unlikely to transfer to alternative games, to put it mildly, as they would lose their familiarity, their skills, and even the friends they established playing the Call of Duty games, according to the statement.

“Call of Duty still managed to surpass most other games by a significant margin, even in poorer years like 2021. One of the most popular video games of 2021 while being widely perceived as being inferior to previous years’ releases was Call of Duty: Vanguard. In other words, players continue to support the brand and purchase the game even in a difficult year.

In its initial response to Microsoft’s proposed acquisition of Activision Blizzard, Sony stated that it anticipates Call of Duty games to continue to be cross-platform due to “contractual arrangements” published in January.

Once Microsoft’s acquisition of Activision Blizzard is complete, the director of gaming at Microsoft also subsequently reiterated his determination to continue supporting Call of Duty on PlayStation systems.

Later, it was asserted that Activision Blizzard was legally bound to release just the next Call of Duty title Modern Warfare 2, and the following three for PlayStation systems.

The Call of Duty series is consistently one of the most played PlayStation titles. According to NPD, the series had the first- and third-best-selling PlayStation games in the US last year (Vanguard and Black Ops Cold War, respectively).

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