Together, Sony and Tencent now hold more than 30 percent of FromSoftware, the studio behind the Elden Ring video game franchise.
To compare, Tencent now controls 16.25 percent of the company through its Sixjoy subsidiary, while Sony only owns 14.09 percent. The following statement, issued by FromSoftware’s primary shareholder Kadokawa, makes it plain that the company intends to profit from its newfound financial resources.
Both Sony and Tencent will increase their shares in FROM Software
Sony will own 14.1% of FROM & Tencent (Sixjoy) 16.3%
— Nibel (@Nibellion) August 31, 2022
“FromSoftware decided to run the Third-Party Allotment concurrently and separately with Sixjoy within the Tencent Group, which has strength in its capabilities to develop and deploy mobile games and other network technologies in the global market including China, and SIE within the Sony Group, which has strength in its capabilities to deploy IP in games, videos, and various other media around the world.”
Kadokawa, who still controls 69.66% of FromSoftware, has said that the company will increase its focus on developing original intellectual property.
Specifically, “FromSoftware will aim to proactively invest in the development of more powerful game IP for itself to strengthen FromSoftware’s development capabilities and will seek to establish a framework that allows the expansion in the scope of its own publishing in the significantly growing global market.”
FromSoftware has released a slew of critically acclaimed games, with Elden Ring being the most recent. As a result of the success of games like Bloodborne, Dark Souls, and Sekiro, the developer has risen to prominence; their title Elden Ring is currently ranked among the top 10 best-selling video games in American history. Sony and Tencent’s investment doesn’t look too horrible.
Undoubtedly, Elden Ring will play a significant role in FromSoftware’s future endeavors. It’s one of the company’s best-selling games, and its premiere on YouTube received 3 billion views in an incredible 60 days, making it the greatest launch in YouTube history.
The game was praised as “a terrific start for the new franchise” in a joint statement published by publisher Bandai Namco and developer FromSoftware back in March.
A lot of work went into making Elden Ring so that we could surprise and delight our fans all across the world “said Yasuo Miyakawa, CEO of Bandai Namco. “Similarly, we will maintain our focus on bringing the brand’s recognition outside of the game and into consumers’ everyday lives.