Microsoft has released a new version of its search engine Bing, which is based on the same artificial intelligence technology as the chatbot ChatGPT, albeit with some improvements. The business is releasing the product alongside updated artificial intelligence (AI) capabilities for its Edge browser, with the promise that together they would revolutionize the user’s experience of surfing the web and researching topics of interest.
CEO Satya Nadella declared, “It’s a new day in search,” at the product launch ceremony. Nadella claimed that the web search paradigm has remained the same for decades, but that AI can provide results more swiftly and efficiently.
“The race starts today, and we’re going to move and move fast,” Nadella said. “Most importantly, we want to have a lot of fun innovating again in search, because it’s high time.”
Today, the business demonstrated what it’s dubbing “the new Bing” in a variety of settings. Aside from the standard search results and AI annotations (above), users may also interact with the Bing chatbot directly by asking it questions through a chat interface similar to ChatGPT.
Microsoft demonstrated several different types of searches, including using Bing to find recipes, travel advice, and Ikea furniture. During one demonstration, Bing was given the task of “making a daily plan for a five-day trip to Mexico City.” The chatbot provided a detailed response, outlining a preliminary schedule and providing more resources for further reading.
The new Bing, unlike ChatGPT, can also find information about current events. During demonstrations conducted by The Verge, the search engine was able to provide answers to inquiries concerning its own launch by referencing news articles published within the preceding hour.
We previously published various Microsoft-related articles, which you can see listed below:
- Microsoft Issues Urgent Patching Notice for on-premises Exchange Servers!
- Microsoft Surface Duo a Premium Device at a Fraction of the Cost.
- Microsoft Appears to Be Introducing Tabs to the Notepad App in Windows 11.
According to Microsoft, the GPT 3.5 AI OpenAI language model that drives ChatGPT is responsible for all of these enhancements. Microsoft refers to this as the “Prometheus Model,” and claims it improves upon GPT 3.5 by providing more accurate, up-to-date results to search queries along with annotations.
While the new Bing is available today “for desktop restricted preview,” it appears that users can only ask one of many predefined questions and always get identical answers. In addition, a sign-up waitlist for future full access is available.
Watch chat experience 1 officially published in a Bing channel-
Microsoft is updating its Edge browser with two new artificial intelligence-enhanced functions in addition to the new Bing: chat and compose. These will appear as a sidebar in Microsoft Edge.
As a writing assistant, compose can help you write prose for everything from emails to social media posts based on a few initial cues, while chat lets you summarise the page or document you’re seeing and ask questions about its contents.
Microsoft and Google are both extremely active in the field of artificial intelligence, so the release of the new Bing is not surprising. Interest in artificial intelligence text production has skyrocketed since ChatGPT’s November 2017 web debut. Microsoft, which has collaborated extensively with ChatGPT’s developer, OpenAI, hopes to cash in on this buzz by incorporating the technology into its many office products.
Meanwhile, Google has been blindsided by what some are calling a fundamental change in how people look for data on the web. After the introduction of ChatGPT, the search engine behemoth reportedly issued a code red, calling on Larry Page and Sergey Brin, who had been missing for some time, to help deal with a potential danger to the company’s primary source of revenue.
Google released their own ChatGPT, dubbed Bard, yesterday in an effort to beat Microsoft’s debut, which is expected today. The software is an “experimental conversational AI service,” as CEO Sundar Pichai put it, and is currently under limited beta testing before a wider rollout in the coming weeks.
Bing has now officially uploaded the Complete Answer Video; you can watch it below-
The AI-Powered Future of Search
However, the fundamental concern for both Microsoft and Google is whether or not AI chatbots are a suitable substitute for search. When it makes mistakes, how will this technology coexist with current online information retrieval strategies?
The latter is the most crucial, since it is well-established that AI language systems like ChatGPT tend to offer fictitious data as fact. There have been innumerable examples of AI-generated errors since ChatGPT emerged on the web, from chatbots making up biographical facts about real individuals to forging academic articles and delivering unsafe medical advice, despite scholars warning about this problem for years.
This kind of idiocy in AI, however, is already a problem. New interest in the topic has been sparked by the popularity of chatbots, but Google has been employing artificial intelligence to summarise web pages more and more for years. This has led to some infamous mistakes, such as when Google suggested the wrong course of action in response to the search “had a seizure now what?” by suggesting that the victim be held down and their movements stopped.
In its presentation, Microsoft mentioned these and other problems, noting that it was taking precautions against bias and jailbreaking (tricking AI chatbots into disregarding filters intended to prevent them from generating dangerous or hateful content). Sarah Bird, the responsible AI lead for Azure, said, “With this product, we have gone further than we ever have before to develop approaches to measurement to risk mitigation.”
It’s clear, though, that the firm is also making plans for the possibility that its systems would fail (though the company will be hoping not as badly as its failed 2016 chatbot Tay). A disclaimer reading Let’s learn together. appears in the new Bing user interface. Because Bing is driven by AI, it may occasionally display unexpected results or make an error. Be sure to verify the information, and let us know what you think so we can grow and develop.
However, there were concerns that were left unaddressed, such as the potential for AI-assisted search to upset the web’s delicate ecosystem. The income stream that keeps many sites up is at risk if AI technologies like the new Bing harvest material off the web without users clicking through to the source. To be effective, the new search paradigm must adhere to established norms.
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