iPhone 15 Price: The price range of the iPhone 15 has been leaked, revealing some potentially enticing upgrades along with jaw-dropping price increases. However, a new report suggests Apple may reduce prices.
Reliable industry insider yeux1122 writes on his blog that Apple has concluded that the decline in sales of the iPhone 14 and iPhone 14 Plus is “far beyond the range predicted” and that this is true even after accounting for ongoing component shortages due to the pandemic.
As a result, Apple is expected to offer aggressive pricing on its upcoming replacement products. The source says the price is the biggest issue. Indeed, this makes logical sense.
Even though it has a lower-quality screen, chipset, camera, and design than the iPhone 14 Pro, which retails for $999, the iPhone 14 Plus (which retails for $899) are only $100 cheaper.
Considering most buyers finance their purchases through a two-year carrier contract, there is little point in opting for Plus over Pro.
Yeux1122 claims Apple has considered several responses to this, including narrowing the gap between the standard and Pro features of the iPhone 15, but has settled on more aggressive pricing for standard models.
Disappointing news for anyone anticipating the return of the iPhone Mini form factor due to Apple’s rumored price cuts for standard iPhone 15 models. Much speculation has developed since yeux1122 revealed Apple’s “aggressive” pricing strategy.
The price drop of the iPhone 15 Plus has a domino effect on the other iPhones in Apple’s lineup, including the iPhone 15 and the iPhone 14 (which will likely continue to be sold). Thus, it is not unreasonable to assume that Apple will replace the Plus with a smaller iPhone 15 and market both devices together as the iPhone 15.
At least one iPhone 15 model could see a price break in 2023 | iMore https://t.co/X9NQZwsLCq
— iMore (@iMore) December 30, 2022
The company could use this to introduce a more affordable base model, increase the price differential between the iPhone 15 and the iPhone 15 Pro, and maintain the status quo for the other models.
On the other hand, AppleLeaksPro has dismissed this strategy, saying, “As far as I’m concerned, there aren’t any plans to launch an iPhone 15 mini next year, in case you were wondering.”
If true, that’s too bad. Everyone doesn’t have a preference for large phones, and Apple’s success with the Mini proves that. The product was ultimately canceled due to shockingly low sales, but market reports suggest even lower sales of the iPhone 14 Plus.
Those who did purchase the Mini were pleased, which might have encouraged Apple to offer three iPhone sizes again.
When competing products from Apple and Android are available, making the same case for the iPhone 14 Plus is challenging. However, I think it would be a lot less challenging to create a smartphone in a 6.7-inch form factor than it would be in a 5.7-inch one.
The logical step would be to lower the price of the iPhone 15 Plus to $799, thereby lowering the cost of the iPhone 15 to $699.
This raises the cost of the still-available iPhone 14 to $599. Reports last week suggested Apple is considering canceling the 2023 iPhone SE altogether due to concerns that the device’s $549 price tag would hurt sales of the $429 iPhone SE.
It has been speculated that Apple’s next flagship, the iPhone 15 Ultra, will cost even more than the iPhone 14 Pro Max. Eys1122 agrees with this assessment, claiming that Apple will intentionally create price differences between the iPhone 15 Ultra and the iPhone 15 Pro.
According to Yeux1122, the Ultra has a titanium chassis and dual front cameras, which would explain the differences in materials and cameras. Given the widespread rumor that Apple will raise rather than lower prices for the iPhone 15, any talk of price cuts will come as a surprise.
However, yeux1122 has a track record of leaking information that goes against the grain and is subsequently widely shared. One week after the insider disputed the notion that the iPhone 14’s bezels would be thinner than those of the iPhone 13, leaked schematics confirmed the claim.
New Apple Leak Reveals iPhone 15 Price Shock https://t.co/Ar7vDVij3l
— Forbes Europe (@ForbesEurope) December 31, 2022
As yeux1122 predicted in August, Apple did not raise prices in its most important markets despite widespread rumors to the contrary. The leaker also distributed iPhone 14 Plus cases in September that disproved the widespread belief that the device would be branded as the “iPhone 14 Max.”
While the iPhone 15 Ultra has the potential to be the most expensive iPhone ever, the data provided by yeux1122 indicates that customers who purchase the base model of the iPhone 15 will have more cash left over than they anticipated.
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