Not to mention, India has lost the ICC World Cup 2023 Final to Australia. Despite the India Cricket Team could not lift the trophy of ICC World Cup 2023, the top Indian cricketers are supposed to raise their endorsement fee. A market expert anticipated that top Indian cricketers would have doubled their endorsement fee if India had won the World Cup but still, the cricketers are able to increase their endorsement fee by 50-60 percent despite the team losing in the final. Kindly note that the cricketers in the question are only star players of Team India, in this article. You should go through the article till the end to know more. Drag down the page.
The star players of Team India are likely to increase their endorsement fees which is said to be increased by double-fold. However, some experts predicted that the cricketers may increase their endorsement fees by double digits. The top sports marketing companies said that the domination of Team India in this World Cup has increased the popularity of ace cricketers therefore, the star players can leverage their stardom to help brands increase their products’ sales. Swipe down the page and read more details.
The head of sponsorship sales and talent at Rise Worldwide said that the top cricketers who are likely to increase their endorsement fees are Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Shreyas Iyer, and Virat Kohli. He further added, “We don’t have the World Cup tag, but the players have walked away as heroes.” Because of the team’s domination and players’ exceptional performances in the tournament, they can increase their fees by 30-40 percent. Do you know what amount Virat Kohli and Rohit Sharma charge for an endorsement? Swipe down the page to know this.
Top Indian cricketers like Rohit Sharma and Virat Kohli reportedly charge between Rs 3.5 crore and Rs 7 crore per endorsement deal while other young players charge Rs 1 crore or Rs 2 crore per endorsement deal. GroupM ESP, a sports marketing agency, estimated that the value of all sports endorsement deals rose by 20 percent to reach Rs 749 crore in 2022, year-on-year. Of this, cricket alone accounted for Rs 640 crore or 85 percent in value. Aviral Jain who is a managing director of valuation advisory services at Kroll, a finance and risk advisory company said that the endorsement values of players who performed exceptionally well in the tournament, like Mohammad Shami and Virat Kohli, will go up.