Xbox has announced new sweepstakes and campaigns featuring thousands of prizes, in collaboration with snack companies Doritos and Rockstar Energy Drink.
Fans of both Xbox and food should celebrate, as the company has announced a new offer in collaboration with Doritos and Rockstar Energy Drink. Earlier this week, it was reported that Xbox and Doritos will be working together again; today's statement confirms this and adds that they will also be working together with Rockstar Energy Drink to bring fans of all three brands more than just a new supply of game-themed food and drink.
Xbox has announced that fans can win prizes as part of this promotion, alongside the reveal of special edition packaging showcasing iconic properties like Halo, The Elder Scrolls, and PUBG. To participate for a chance to win one of “over 10,000 gaming-themed prizes,” consumers need only buy one of the specially marked Doritos bags or Rockstar cans and enter the code provided on the packaging.
A lucky winner can choose from a wide variety of prizes, including custom-built computers, Xbox Series S consoles, a selection of gaming and streaming accessories, and an entire month of Xbox Game Pass Ultimate for free.
In-game products inspired by the “bold taste” and “totally charged flavor” of Doritos and Rockstar Energy Drink will also be made available to participants, and new subscribers to Xbox Game Pass Ultimate will receive a free month of the service. DLC for games like Fallout 76, Forza Horizon 5, Halo Infinite, PlayerUnknown's Battlegrounds, The Elder Scrolls Online, and Madden NFL 23 can be unlocked with a code.
Except for the Madden NFL 23 Ultimate Team pack, which can only be obtained by purchasing the limited-edition Doritos in the United States, these will be made available to all players. Players have from today, October 3rd, until December 30th, 2018 to take part in Xbox's partnership with Rockstar Energy Drink and Doritos.
Products differ by area, but Xbox recommends keeping an eye out for Doritos in the United States, namely the Nacho Cheese, Cool Ranch, Spicy Sweet Chili, Spicy Nacho, 3D Crunch Nacho Cheese, and 3D Crunch Spicy Ranch varieties. Meanwhile, available Rockstar flavors range from Original to Sugar-Free to Pure Zero Punched and Pure Zero Silver Ice.
Exclusive Rockstar cans will be sold in Belgium, the Czech Republic, France, Ireland, Poland, Slovakia, and the United Kingdom, while limited-edition Doritos bags will be sold in Australia, Belgium, Denmark, Finland, the Netherlands, Norway, and Sweden. Even while there won't be any cans available for purchase in Canada, Denmark, Germany, the Netherlands, Portugal, or Spain, fans in those countries can still enter the Xbox sweepstakes for a chance to win prizes.
About Doritos and Rockstar Energy Drink
Through their longstanding collaborations with popular games and innovative developers, Doritos and Rockstar Energy Drink have revolutionized the gaming industry. This collaboration elevates the gaming initiatives of both Doritos and Rockstar Energy, as it is their largest on-pack gaming promotion to date.