According to reports, Apple will start displaying search advertising in the iPhone's Maps app in the coming year. According to Bloomberg's Mark Gurman, who wrote about it in his newsletter, the engineering work is reportedly already in progress, according to MacRumors.
According to Gurman, who published his “Power On” weekly exclusively for subscribers, “I believe the engineering work is currently underway to debut search ads on the Apple Maps app, and we expect to see it implemented sometime next year.”According to the source, advertisements in the Apple Maps app would not be the standard banner ads you see on websites but instead paid search results.
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For instance, a fast food restaurant may pay Apple to show up towards the top of the search results when someone types in “burgers” or “fries.” Search advertisements are available on several comparable apps, such as Google Maps, Waze, and Yelp. By displaying search advertisements in the App Store already, Apple enables app developers to pay to advertise their products to consumers who perform relevant keyword searches.
Additionally, the intends to display advertisements in Apple's News and Stocks applications in the “Today” tab of the App Store and a new “You Might Also Like” area at the bottom of app listings. Last week, Gurman stated that Apple intends to grow its advertising business considerably. According to his newsletter, Apple's advertising division generates $4 billion in income each year, and the company's head of advertising Todd Teresi hopes to raise that amount to at least $10 billion.